Ep 110 – Kevin Breuner, SVP Marketing at CD Baby

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Kevin Breuner is the SVP of Marketing at CD Baby and has been with CD Baby for 15 years. In that time he’s seen a mountain of change, with technologies, platforms, and marketing strategies that Indie Artists can leverage to become sustainable in the industry.

I recently had the chance to sit down with him to discuss how his own super successful indie band “Small Town Poets” have navigated their way through the years and how they grew their following by using grass roots marketing methods and connecting with fans but also integrating with the newest technologies along the way. Interestingly even with all of these new technologies much of the foundations of these methods are still relevant today.

He also talks about understanding and educating yourself on how today’s platforms that provide a stage for indie artists actually work.

• Youtube still being the #1 streaming platform.
• A consistent pattern of release on Spotify.
  • radio versions, live versions, acoustic versions, and covers all factor into the picture.
  • I learned that even the Beatles did cover, lots of covers!
• Having a goal to be Tik Tok famous is great but also understand how the platform works and where your demographic is located in the social world.
• How failing is inevitable and necessary, and those who get where they want to go just need to take failure on board as a part of the landscape.

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