Episod #118 – 2 Mindset Agreements and 3 Audience Building Tips for Musicians

Hello My Friends!

In the time that you have known me, and that I have spent coaching in the last few years. You know that my focus remains mindset all the time. I always talk about mindset, I always think about mindset first and foremost. And why things are challenging for you professionally personally, how you can overcome them. And how you can look at yourself with no judgement in order to do that, that’s really important part of my practice and for the results of my clients.

It is important because you need to feel as though you are no longer in the passenger seat to your emotions. You need to feel that you know how to drive and how to work with the amazing person that you already are to get the best results for you. And that will always remain my focus, but there is one other major challenge that is something we all need to embrace and overcome in the music industry. And that is, building your audience or your fanbase.

I’ve personally been working on this. I’ve been studying it, I’ve been obsessing about it and I’ve been helping my clients nail this. And it is really for almost 100% of us, the biggest piece of our business is building is, building an audience and a fanbase, and a customer base for what you do. And what you authentically do.

I was kind of shocked to find out that there IS a lot of information on the internet about building audiences especially for online marketers who have products and services. But there isn’t a lot of really solid system for artists and musicians out there. And while a lot of the concepts do cross over into the music space. There’s nothing that just really speaks to us as creators and musicians. So I’m on a mission to create that for you. I want a solid system that you can use to follow, that you feel good about. One that is workable and not overwhelming is what people are telling they need.

So if you feel like you aren’t up to speed on social media and like you’re swimming around in an ocean full of advice. And sometimes it feels like you’re swimming in a direction for a long time maybe against a current and you come up for air and you just didn’t have the results, it does feel like you’re drowning. I want to help YOU! I want to help you with that.

I first though, in order to help you with that, I need you to agree to two things…

Before you decide that you want to swim in the ocean with me and the direction that I’m going in. I need you to 100% agree to these 2 things, for your own future success. For your best shot at coming up for air and seeing the results that you wanted to have from day one.

These are two things that I noticed that my highest achieving personal clients have in common, just two things. The first is that they…

1. Have the courage to do all everything that is asked of them. No excuses, much of the time I don’t ask for ridiculous amounts of time of your time, because I know better. I did that, and burned myself out early in my career, so I don’t do that to my clients. What you’re being asked to do though, might be uncomfortable, will take a lot of mindset skills and shifts and challenges. Some of it will be easy  and most of it will be really difficult. And if you’re signing or help with something and you’re not doing all of the pieces it will never work. It’s like having a gym membership and only going to the gym once a month, when you know that you need to go 5 days a week to get a result.. Give yourself the BEST chance at success by doing everything that is asked of you. When I looked at the dozens of clients that I have helped over the last 3 years who have the highest achieving of the bunch, they all came in with the attitude they were going to do everything that is asked of them. And they did that and they have achieved amazing results. Now some of you might be thinking, “Why would I agree to that if I don’t know what I”m being asked to do yet?” Well I would ask you to use what you know of me about my honesty and integrity. I’m not going to do anything that wouldn’t be in integrity and honest to who you are. I also ask you to do what you asked yourself to do. This might be actually the biggest part of it. When you buy a gym membership, you’re really making a commitment to yourself that you’re going to go to the gym 5 days a week, and when you don’t do that full process. When you don’t commit to those 5 days a week, the person you’re disappointing the most is yourself. And that can be the easiest thing to do, but it can come with the biggest regrets in life. So all of my clients that have done this process and have committed to doing all the things they are being asked to do, were most grateful at the end of the process, that they had done it for themselves.  Having the courage to follow through is really the biggest thing that you need to commit to, and I promise you if you do that you will see the results that you never thought you could have. So that’s number 1. The second thing I want you to, need you to commit to is to…
2. Always be honest – With me and yourself! But without judgement, this is a tough process, but once you get used to it it’s actually a really amazing process. Grow the ability to look at yourself and be able to say, today I didn’t do great at that, but tomorrow I will, and that’s okay.  Just stick to the facts, because the facts don’t lie, the stories do. If you haven’t listened to the podcast yet – “The Stories We Tell Ourselves” – this is one of the most popular podcasts for a reason. Because it really resonates with us and when the light bulb goes on for you and you realise that sometimes our days are filled with stories that we’re telling ourselves, we immediately start to change. And we immediately feel better and we immediately get more results we didn’t before, because we aren’t as clouded by how our fears, and doubts show up in our interactions with other people or lack therefore of with people.

If you can agree to those 2 things – we have a deal my friends, I will be able to help you.

I will do everything in my power to bring you the success that you want.

Nothing brings me more motivation and more happiness then getting emails and text messages from artists, musicians and clients saying – “I got added to 20 radio stations this week!” “I’m over 1000 people on my fan group now!” “I just launched on spotify and I got 20,000 streams this month.” 

Nothing makes me happier than that, but I know what they have committed to make that happen and it’s those 2 things.

The common theme with all of these people is that they do what is asked of them both by me and themselves and they know that the easiest person to disappoint is yourself but it comes with the biggest regrets. So they don’t do that.

And they know that if they want success they need to finally ask themselves if they are being truly honest.

With that being said, if this is something you can agree to, then you and I have a future, and I am going to bring you as much success as you want to build your future.

So back to Audience Building! If I haven’t already convinced you that you need to be putting this as priority #1 in your music business, or pretty much any business that you have then today is the day.

There are very very few of you that don’t need fans! Maybe if 100% of your business is songwriting, then you should be looking at industry connections as your first and foremost #1 priority, but if you are an artist or a writer,  you need to be building your audience and I think that is really daunting process. So I going to help you break through the noise, and swim towards things that make sense and that matter for you.

So there are 3 things that I think make an audience building system that you’re going to want to start thinking about today. The very first thing is that you 

1. Always start with your inner circle that’s number 1. Always start with your inner circle. If you haven’t started really intentionally building your fanbase yet, not your following, but your fanbase, you’re going to want to start with your friends, family and other artists. That is where you start. The second thing is…
2. Your wider circle who are interested in your music and YOU as a person. You’re going to have to get comfortable with that. You’re going to have to get used to it, you’re going to have to embrace who you are so that your fans can too. And your fans will grow immensely once you do that and once you’re comfortable sharing it with them. The third thing is that …
3. You Need 2 strategies to be working at all times, that’s all you need. Once you’ve got your inner circle of family, friends and other artists who are following you and helping you and you’ve started to try to figure out how to talk to your wider circle by being who you are. By attracting people that matter to you and your music, by being authentically who you are. The only other two things you need is…
   1. An Engagement Strategy and
   2. A Growth Strategy

One of the biggest mistakes that I see artists make is that they abandon their engagement strategy for a growth strategy. And both of these things both of these wheels need to be turning at once, at all times for you to see the results that you’re going to need to see. And it’s not as overwhelming as you might think. Most people abandon one for the other because they simply decide it will be too hard to do both at once. Before even giving it a try.

So this is place that you need to spending all of your time okay, and never abandon either one of those strategies. I’m my mind I see this as two cogs, two wheels turning at the same time. You have your growth happening over here where you getting a following and turning them into fans and then you have your engagement strategy where you’re engaging those fans who are also helping you with the growth and the engagement is happening. It’s almost like two wheels that can only turn with each other going, or an infinity symbol that is in motion. Your engaging your audience and growing it at the very same time is what will work for you. You need to find a way to do that with energy, honesty and integrity and it will work.

If you have not yet joined my facebook group, you should jump on over to the meant4music community with Jo Janzen. I’m going to be dedicating a lot of my time to helping people build their audience because I think it IS the number 1 thing if you’re going to have a career. If you’re going to be able to pay your bills with that career, to you need to do.

So commit yourself, to doing everything that’s asked of you, commit yourself to being honest and we have a deal my friends, I will help you build your audience.

LISTEN TO THE PODCAST AUDIO NOW!