Episode 123 – Double Your Music Business Income

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I often find that people will set goals that are very doable.

Did you know that many goals are actually easier to hit than we think they are to accomplish?

The actual issue is that we think they are too big in the first place.

I find that the dream goals are the ones that people think are way too big.

But they are not! They are all possible!

Over the course of my coaching which is coming up on almost 4 years that I’ve been coaching other artists. I’ve used a lot of different techniques to help artists increase their income.

Some I’ve taken from $0 to a full-time income – over $60 in a short period of time.

Some have doubled their income and good income more than full-time income.

All of those people once they got there said “That part was actually easier than I thought it was going to be.” It was the years of stressing and feeling stuck before that, that was the hardest, it was the trying to force things to happen and being so wound up in it emotionally the wrong way that was hard.

Many times we think to make a big impact on our results you need to start BIG new things, and create huge projects, start fresh and scrap everything you’re currently doing. But that’s not how these people have found success.

It’s often the smallest pebble moved that makes the biggest difference, and a coach like me can come into your world and show you that there are pebbles to be moved, that you maybe don’t see right now.

I used to really ease people into goals when it came to the money, thinking that it’s easier to get you to believe in smaller goals for example if you want to make $5000, let’s first get to $2500 and then maybe it will be easier for you to believe that $5000 is a pure possibility.

Now I don’t ease so much as just move those small pebbles, because the best way to gain a new belief is to get a new result.

Usually it’s when you don’t focus on the money goal, and you move those pebbles into place that are foundational for that money goal to happen that’s when it happens. I get messages all the time saying “I got a royalty cheque for $7000 today.” The goal wasn’t the royalty cheque the goal was to create great music with great people and be aware of the investment dollars and what makes sense to invest in. And what happens is a result of that.

All of a sudden it’s not a stretch for you to believe that you can make good money with music.

Having a goal to double your money is great! But that’s not the goal that makes you double your money.

I’m going to give you three things that you can do, let’s call these small pebbles to move to start this process.

The best way to do this would be to join my new program.

https://Jojanzen.com and click on coaching and you can read all about it.

The current program if you’re listening to this when it comes in June 2021, is closed but you can put your name on the waiting list for the Sept program to begin. I highly suggest that you do because there is a private coaching element to this program, I only work with a small number of clients in each round. The next round starts in Sept 2021 if you get on the list, you will be the first to be offered a spot in that program.

So three small pebbles to move:

I want you to look at where you’ve made money before and what it was for, I want you to write down that event or what lead to it, was a royalty, was it a live performance, was it a sync placement and the write down what lead up to that moment. How did those stars align from the time the wheels were it motion to the time that money arrived in your hands?

If there were any things that almost didn’t happen for that project to be a success write those down too.

Did you enjoy the process

Was it hard, easy, fun, stressful?

Would it be possible for you to repeat the process and just focus on the process not the outcome?

Many times Artists will tell me that – well they just got lucky that one time!

I believe that can be repeated and should be repeated.

The best indicator of where to make money now and where you made it before.

What would you do differently to really enjoy the process?

What could you do to increase the possibility of income? Without chasing the money.

If you have fans and supporters do you know exactly who the people are who have purchased items from you before? Can you put something in place to begin collecting that information?

Can you go back in time to figure it out?

The biggest indicator of who will purchase your merchandise, tickets, are people who have purchased before.

This is actually why you don’t need thousands and thousands of supporters to make some decent money at merch, many people will repeat and buy more or new items from you and so it’s very important that you are capturing them and offering them items. Business 101 – Those who buy starbucks are going to buy starbucks again in the future.

This also goes for live events as things open up a little for bookings.

The best place to get a gig is a place you’ve gotten one before. Repeat – monthly gigs etc. Those really boost your income.

The third pebble I want you to think about moving is your “no” pebble.

I hear from a lot of people that their businesses – whether music industry related or not – really started to take off when they started saying “no” to things that no longer made sense to them.

So really think carefully about this one pebble. Because if you just start saying no to things that you feel aren’t working, you might be walking away from something too soon. Here is my formula for what to say no to.

You can’t blame other people for taking up your time or resources if you can’t say no to it.

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